Website as a Corporate Communications Tool - A Study of B-Schools in India

B-schools in India have reaped the benefits of economic liberalization and privatization and have mushroomed across the country. In the current economic turmoil, transparency and trust in B-schools from various stakeholders have separated the wheat from the chaff. This paper discusses the use of website as a communication tool and studies the use of the same by some of the top B-schools in India. The alternative communication messages and the variety of content that a B-school can provide through a website is also discussed in relation to three key stakeholders—student, faculty and corporate. Technological innovations for improving the effectiveness of a website are also discussed.

Please read the full paper at https://sites.google.com/site/nagapavanc/home/publications