Sri Lankan Tourism - Missed Opportunity?

This article explores the current status of tourism sector in Sri Lanka and does a SWOT analysis of the same. It also discusses the challenges faced by the management of Sri Lankan tourism to attract more foreign tourists. The tourism industry in Sri Lanka is the major foreign exchange earner for the Country. With divergent weather and abundant natural resources Sri Lanka is a paradise for nature lovers. The soft beaches, the transparent waters, corals and the hilly plantations are the attractions for family tourists, adventure travelers interested in mountaineering and diving and honeymooners. It is a major tourist attraction of the
Asian Continent. The strengths and weaknesses affecting the industry have been identified and listed. Some of the factors affecting tourism are terrorist threat to foreigners, increasing insecurity feeling, increasing  competition from nearby Islands like Maldives. The article concludes that micro management of the tourism industry from the government should be avoided and the individual players in this business—tourist operators, hotels, casinos, boat operators and diving schools—have to come together to create an unforgettable experience to the tourist.

Please read the full article at https://sites.google.com/site/nagapavanc/home/publications