New Product Launch

Korean handset maker Samsung Electronics on Monday announced the launch of its Galaxy Grand Quattro, priced at Rs. 17,290.

Features

4.7-inch display, the dual-SIM handset is powered by 1.2GHz quad-core processor, has Android 4.1.2 (Jelly Bean) operating system and a 5 megapixel camera. It comes with an internal memory of 8GB.

Product Line of Smart Phones

Samsung now has a portfolio of 14 Smartphones priced between Rs. 5,990 and Rs. 41,500.  sold over 10 million Galaxy devices in India since the launch of the first Galaxy device, ‘Galaxy S’, in June 2010.  Its range of Galaxy devices includes Galaxy S, Galaxy SII, SIII and now SIV, Galaxy Note, Galaxy Note 2 and Galaxy Y.

Introductory Offer

Special introductory offer, the device will come with a digital wallet of Rs. 3,000 valid for 90 days applicable on games.

Market Share

CyberMedia Research (CMR), more than 221 million handsets were shipped to India in 2012. Though Smartphones comprised a small chunk of the overall handset market at about 7 per cent, the high-end category grew at a robust 35.7 per cent to 15.2 million devices in 2012 from 11.2 million units in 2011.

Samsung was the category leader, followed by Nokia (13.3 per cent) and Sony (8.2 per cent)

Source: The Hindu

http://www.thehindu.com/business/Industry/samsung-launches-galaxy-grand-quattro-in-india/article4732785.ece?homepage=true

1. Will Samsung continue as a Market Leader in the Smart Phone Segment? 

2. How will the product features of Smart phone change in the future?