Handling Product Lauches

Sony PlayStation 3

The launch of Playstation 3 is a interesting challenge of production, marketing and logistics.

Manufacturing challenge: Blu-ray laser diode. “Think about what that blue laser diode has to do. It has to read audio CDs, standard DVDs, Blu-ray DVDs, PlayStation 1 games, PlayStation 2 games, and PlayStation 3 games. Six completely different formats that have nothing to do with each other and you’re going to have one device that’s going to read all those."

Image Challenge: Sony has got a lot of negative press recently.  “Bad news sells. All the success that we’ve had is not a sexy story, but any missteps that we’ve had is a story."

Launch Day is just Launch Day: "Look back at what the 500,000 PS2s we sold on launch day was to the 41 million we’ve sold since then. Six years later, it’s not a big thing.”

Platform Life Cycle: Growth from Playstation 1 - Playstation 2 - Playstation3 with PSP in between for handheld games. 

Publishers of Games: Relationships with game publishers is very vital as the benefit of the PS3 will be felt only if the customers have access to latest, attractive and popular games.

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Sony Fires Back